From The Toolbox

Search engine optimization (SEO) helps your web site to appear higher in the results when people search online for your product or service. This week the New York Times asked how JC Penney managed to rank so high in so many search categories - the answer might surprise you.

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Today I was working on a campaign for a client when I noticed that they wanted me to create a table of contents that linked to sections within the e-mail. Sounded easy, but once again, e-mail vendors make the possible, very difficult.

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A New Look for KIPP Houston

Maintenance Man is revamping the web site for KIPP Houston charter school. Enhancements include a new home page, improved information structure, and a new look for school pages — all while giving site owners more control over the content.

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